To create a solidarity initiative as a response to the tragedy produced by the DANA in Valencia. We designed a project based on the sale of Christmas ornaments in the shape of Valencian oranges, with the aim of keeping the Valencian people present in all Spanish homes, and allocate the entire proceeds to those affected.

In less than 10 days, we designed, created and launched a campaign that included:

• Brand development
• Ecommerce design and development
• Identification and management of suppliers, production and assembly of the ornament, logistics and shipment of the order.
• Definition of the sales model and financial control
• Execution of a marketing and communication plan

In one month we achieved:

• Reaching 787 homes in more than 10 countries, carrying the ornament as a symbol of global solidarity and support. Making those affected by the DANA present in each of those homes.
• Being present in several companies and organizations that spread the message among their employees.
• To raise 19.9K euros, entirely destined, through the Red Cross and Caritas, to help the Valencian people in the cleaning and reconstruction of the affected areas.
• Appear on television and radio amplifying the reach of the initiative and reinforcing the message of solidarity.

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