Reval

Creating the first Revenue Based Media service in Mexico.
Business model design
Lean Testing of the business model
Launch of the product in the market
Recruitment of key profiles
Customer
IMU Group
Industry
Advertising
Type of Company
Corporate

Grupo IMU, a leading outdoor advertising company in Mexico.

Challenge

Increase the company's revenues without major investments and without altering the relationship with current customers.

Results

We designed, developed and launched Reval, a Revenue Based Media service which allows to offer outdoor advertising in a financed way allowing variable payments based on the client's revenues.

  • Use of empty faces at times when demand decreases
  • Attacking a sector that the rest of the outdoor advertising companies are not attacking, SMEs and Startups.
  • The Dogma "Outdoor advertising is by and for large companies" is challenged in an efficient manner.
  • Powerful diversification of the target customer portfolio
  • Brand positioning in the world of Startups
  • Subsequent growth in the world of small and medium-sized enterprises
  • Break even of the project in less than two years

+150

connections with startups in Mexico during the launch.
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