Qelbe

Empowering Mexican family businesses.
Branding and communication
Product definition
Launching new channels and sales
Web design and implementation
Customer
LFE Windward
Industry
Business Services
Type of Company
Corporate

LFE Windward, experts in accompanying business families in the process of transition and transformation of legacies.

Challenge

Create a platform of online courses to help different types of entrepreneurial families meet the challenges of micro and small businesses and launch it to the market.

Results

We designed, developed and launched Qelbe, the first digital platform created to guide micro and small family businesses in Mexico in decision-making and address the challenges they face. Qelbe offers training resources, advice and support from experts in the sector.

In parallel, we designed and promoted a B2B sales strategy through four channels (inbound, outbound, networking and partnerships) with the objective of strengthening and improving the value chain of large companies in Mexico through the solidification of the actors of the same chains - the micro and small family businesses.

94%

of jobs in Mexico are generated by family-owned companies.
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