Design and implement a generative conversational AI technology solution with the aim of professionalizing data analysis, ensuring maximum methodological rigor and total integrity of information in delivery.
IPG Mediabrands, a leading global media and marketing management group in Spain, dedicated to maximizing brand impact through innovation, data, and advanced strategy.
Design and implement a generative conversational AI technology solution with the aim of professionalizing data analysis, ensuring maximum methodological rigor and total integrity of information in delivery.
We designed and validated LuminAI, a proprietary technology tool that connects massive data sources with a state-of-the-art generative conversational AI environment. Using an architecture based on the MCP protocol, we enable AI to perform real tasks and query external APIs in real time, eliminating manual processes and ensuring a deterministic flow. The project resulted in three strategic products that redefine insights consulting:
This strategic intervention has not only reduced delivery times by 70%, turning complex two-week analyses into processes that take just three or four days, but has also boosted the group's commercial success with more than 15 pitches won through the use of this technology.