Luminai

Driving media strategy into the age of artificial intelligence
AI Strategy
Innovation with Intelligent Agents
Custom AI Developments
Adoption, Training, and Culture
Customer
IPG Mediabrands
Industry
Marketing
Type of Company
Corporate

IPG Mediabrands, a leading global media and marketing management group in Spain, dedicated to maximizing brand impact through innovation, data, and advanced strategy.

Challenge

Design and implement a generative conversational AI technology solution with the aim of professionalizing data analysis, ensuring maximum methodological rigor and total integrity of information in delivery.

Results

We designed and validated LuminAI, a proprietary technology tool that connects massive data sources with a state-of-the-art generative conversational AI environment. Using an architecture based on the MCP protocol, we enable AI to perform real tasks and query external APIs in real time, eliminating manual processes and ensuring a deterministic flow. The project resulted in three strategic products that redefine insights consulting:

  • Cosmos: A specialized system that transforms spontaneous digital conversation into strategic audience segments, identifying and mapping real communities through semantic analysis.
  • Vibes: A trend observatory designed to detect and predict emerging signals in the digital ecosystem, allowing customers to anticipate market changes.
  • Pulse: An in-depth analysis tool that provides a comprehensive view of categories, simultaneously analyzing the state of the business, the competition, and consumer behavior.

This strategic intervention has not only reduced delivery times by 70%, turning complex two-week analyses into processes that take just three or four days, but has also boosted the group's commercial success with more than 15 pitches won through the use of this technology.

70%

reduction in delivery times
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